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Growth Engine

Navigate the 30–100 people growth phase, build a practical growth strategy, and strengthen commercial decision-making for the next stage of your business.



For the messy middle

  • Your team is growing, but decisions still come back to the founder.
  • You have traction, but your growth model feels harder to repeat.
  • The business is busier, but not always clearer.
  • Your channels, roles or priorities are starting to blur.
  • You know the next stage needs more structure, but you don’t want to overbuild too early.

A practical program for growth

Most startup founders approach scaling in one of two ways: copying what worked elsewhere or figuring it out on the fly, both understandable, and both costly.

Growth Engine offers a shared framework to build the right operational structure at the right time. Rather than borrowing someone else’s playbook, it equips you with principles you can apply to your own context, team, and stage of growth.

Grounded in organisational research, the program is built on a core insight: as startups grow through predictable size thresholds, the structures they need change fundamentally.

Growth Engine blends practical frameworks, expert facilitation, and peer learning, so you leave with a clear diagnosis, sharper priorities, and an action-ready plan.


Who is it for

Designed for leaders of growing businesses who want to move from reactive decision-making to a more deliberate, executable growth strategy.

Ideal participants include:

  • Scale-up founders
  • CEOs of growing businesses
  • Senior operators responsible for growth
  • Commercial and growth leaders
  • Founders preparing for their next stage of expansion
  • Teams working through channel, positioning or go-to-market challenges

You’ll work on

  • Diagnose where growth is getting stuck – across strategy, structure, leadership, channels or execution
  • Clarify the few priorities that matter most for the next stage
  • Strengthen commercial decision-making across positioning, channels and resourcing
  • Understand how founder behaviour shapes the operating rhythm of the business
  • Learn alongside peers navigating similar scale-up challenges

You’ll leave with

  • A clear diagnosis of where growth is getting stuck
  • A practical growth strategy for your next stage
  • A sharper view of roles, priorities and decision-making
  • A 90-day action plan you can take back into the business
  • A peer group of founders and operators working through similar challenges

Facilitated by

Charlie Simson
Scale-up coach and founder, Plucky Frank

Charlie works with startups and scale‑ups on people, culture, and operational design, combining behavioural science and adult development with a direct, practical style. They’ve coached 27 founders and worked with Atticus, Ailo, Lendi Group, Nutromics, Neighbourlytics, Atlassian, and Wade Institute.

Charlie is driven by one question: why do smart teams keep making the same scaling mistakes at 30, 50, and 100 people? This program replaces copy‑paste playbooks with stage‑appropriate structures and founder behaviours that actually work in the real world.

Key details

3-day intensive across 23, 24 and 27 July 2026

Runs online 9:30am to 3:30pm (AEST)

Delivered by Wade Institute
of Entrepreneurship

$4,500pp (+ GST)

In-person wrap-up event (optional)

3-month expert follow-on support and monthly peer group sessions (4 in total)

12-month content access

Access to our private WhatsApp community

Registration process

  1. Register
  2. Accept your offer
  3. Make payment to secure your place
  4. Commence program

Find out more

Book a time with us
Ask your questions directly and connect one-on-one about the program.

Download the program guide
Get the full program prospectus along with a detailed look at what you’ll learn.

Join our next event
Explore our events to hear from experts, connect with peers, and learn more about our programs.


Backed by Wade’s expert network

Growth Engine sits within Wade’s broader community of founders, operators, investors, academics and practitioners. Participants join a network shaped by people with practical experience, sharp judgement and real-world perspective.


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