Navigate the 30–100 people growth phase, build a practical growth strategy, and strengthen commercial decision-making for the next stage of your business.
Program length
Expert support
Delivery mode
Delivered by
Next 2026 intake


Most startup founders approach scaling in one of two ways: copying what worked elsewhere or figuring it out on the fly, both understandable, and both costly.
Growth Engine offers a shared framework to build the right operational structure at the right time. Rather than borrowing someone else’s playbook, it equips you with principles you can apply to your own context, team, and stage of growth.
Grounded in organisational research, the program is built on a core insight: as startups grow through predictable size thresholds, the structures they need change fundamentally.
Growth Engine blends practical frameworks, expert facilitation, and peer learning, so you leave with a clear diagnosis, sharper priorities, and an action-ready plan.
Designed for leaders of growing businesses who want to move from reactive decision-making to a more deliberate, executable growth strategy.
Ideal participants include:



Charlie Simson
Scale-up coach and founder, Plucky Frank







Different pricing pathways are available depending on how you’re joining, who you’re joining with and whether you’re eligible for partner, alumni or cohort-supported access.
Individual place
For individuals joining independently.
$3,450 full program fee
Payment plans available
Team pricing
For groups of participants joining together.
From $2,250 per person for teams of 3 or more
Wader rate
For alumni, partners or referred participants.
Receive 25% off the full fee
Limited places available
Cohort-supported
For selected participants where cost is a barrier.
Full fee remission
Limited places available
Yes. Payment plans are available for selected programs. If you’re considering a program but timing or cash flow is a barrier, book a time with the Wade team and we’ll talk through the available options.
Yes. Team pricing is available for organisations enrolling multiple participants into the same program. This is often the best option when you want a group to build shared capability, language and frameworks together.
Some Wade alumni, partner organisations and referred participants may be eligible for reduced pricing. Eligibility varies by program and cohort.
A limited number of cohort-supported places may be available for selected programs. These are designed for participants who are strongly aligned with the program but may need support to participate.
No. Pricing depends on the program length, format, level of mentoring, cohort size and expert involvement.

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Download the program guide
Get the full program prospectus along with a detailed look at what you’ll learn.

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Growth Engine sits within Wade’s broader community of founders, operators, investors, academics and practitioners. Participants join a network shaped by people with practical experience, sharp judgement and real-world perspective.