The future of agriculture is being shaped by those who dare to challenge conventional thinking, and Tenacious Ventures is at the forefront of this transformation. As Australia’s leading agrifood tech venture firm, Tenacious Ventures invests in early-stage companies that are working to build a carbon-neutral and climate-resilient future for agri-food systems.
Led by Sarah Nolet, Matthew Pryor, and Vela Georgiev, Tenacious has a clear mission: to back bold entrepreneurs who are tackling some of the biggest challenges in the AgTech sector. With deep industry expertise, an expansive network, and a strong track record of impact-driven investment, Tenacious is playing a pivotal role in ensuring that Australian agritech innovation doesn’t just stay on home soil but reaches global markets.
A natural fit for Australia’s strengths
Australia is already a powerhouse in agricultural production, with big exports of food and fibre. But Tenacious sees an even bigger opportunity: exporting Australia’s agritech innovations to the world. From tools for climate-resilience to smarter farming technologies, Australia has the scientific expertise and entrepreneurial talent to become a global leader in AgTech.
However, realising this potential requires a shift in thinking – from focusing solely on increasing food and fibre production to investing in the scalable technology and business models that will shape the future of farming. The global AgTech market is projected to grow to $730 billion in the next three years. Just a small share of that market has the potential to generate billions in economic value.
Investing with a farmer’s mindset
At the heart of Tenacious’ approach is an understanding that farming and agtech venture investing have more in common than many realise. Both require a balance of long-term vision and short-term adaptability, managing uncertainty – whether that’s climate variability for farmers or market fluctuations for investors – and both depend on deep relationships built on trust.
The climate adaptation and resilience imperative
While much of the investment in agrifood tech has focused on decarbonisation, Tenacious is also championing climate adaptation and resilience. Agriculture is one of the sectors most exposed to climate change, with increasing extreme weather events and shifting growing conditions posing major risks. But with risk comes opportunity. Investing in solutions that help farmers adapt – such as more resilient crop varieties, modular waste recovery systems, and smarter financial risk management – will be critical to ensuring a secure and sustainable food system.
Partnering with Wade Institute: Ag Ventures
Tenacious Ventures’ expertise in agrifood tech investment is now being brought to a broader audience through Ag Ventures, a program co-delivered with Wade Institute of Entrepreneurship and funded by LaunchVic and Agriculture Victoria. Ag Ventures is designed to educate and empower early-stage investors, family offices, and agribusiness leaders with the knowledge and skills to confidently invest in agritech.
Through expert-led online masterclasses, optional in-person immersive site visits, and networking opportunities, Ag Ventures helps participants develop their own AgTech investment thesis and gain access to exclusive deal flow. The program suits both farmers looking to invest in emerging technologies and angel investors eager to explore the potential of AgTech, among many others.
Shaping the Future of AgTech
Across their advisory and investment work, Tenacious is more than just a venture firm – it’s a driving force behind the transformation of the agrifood sector. By bridging the gap between technology and agriculture, investing in climate-resilient solutions, and equipping investors with the tools to back the next generation of agritech entrepreneurs, Tenacious is ensuring that Australia remains at the forefront of global food system innovation.
