A transformative program designed to educate and empower Victoria’s early-stage investors in the dynamic AgTech sector.

Ag Ventures is designed to equip Victorian investors with the tools and knowledge to navigate one of the world’s most dynamic industries.
Led by industry experts from Wade Institute and Tenacious Ventures, you will gain access to Australia’s most innovative AgTech network and cutting-edge insights into investment strategies.
You’ll develop a personal investment thesis as you explore emerging technologies, business models, and market opportunities.
This thesis will serve as your foundation for making informed and impactful investment decisions in the AgTech industry.
Ag Ventures is supported by LaunchVic, the Victorian State Government’s startup agency and by AgVic.
As such, this program is primarily tailored for Victorian residents working in the agriculture industry or investors ready to make an impact in the AgTech space, however we also welcome applications from interstate and international applicants.
Ideal participants include:
Pending demand, we look forward to offering additional programs in 2025.
Andrew ‘Midsy’ Middleton
Program Director


Tenacious Ventures is Australia’s leading agrifood tech venture firm, dedicated to transforming agriculture through investment and innovation. With a mission to support a carbon-neutral and climate-resilient future, Tenacious Ventures combines deep industry expertise with a systems-level approach to unlock both impact and returns.
Tenacious Ventures brings unparalleled connectivity within the AgTech ecosystem, ensuring participants gain practical insights from industry leaders, emerging startups, and successful investors. They are uniquely positioned to guide investors in making impactful decisions.
CEO, Tenacious Ventures Group
Sarah Nolet is an entrepreneur, investor, and podcaster passionate about harnessing technology and commercial incentives to build a sustainable and resilient agri-food system. As CEO, Sarah leads the firm’s vision and strategy, empowering innovators and investors to tackle systemic challenges and unlock opportunities in agri-food value chains.
Executive Chair, Tenacious Ventures Group
Matthew Pryor is an entrepreneur and investor passionate about transforming agriculture through innovation and technology. As executive chair, Matthew combines operational expertise with strategic insight to drive investments, support portfolio companies, and advance agri-food innovation.
COO, Tenacious Ventures Group
Vela Georgiev is an engineer and operator committed to creating positive impact through sustainable practices, innovation, and operational excellence. As COO, Vela drives strategic initiatives and operational excellence to advance a sustainable and resilient agri-food system.
Ag Ventures is proudly funded by LaunchVic, Victoria’s startup agency, and Agriculture Victoria, the government body driving innovation and sustainability in the agricultural sector.
Their support ensures the Ag Ventures Program can empower investors to drive sustainable growth, foster innovation, and strengthen Victoria’s position as a leader in agricultural technology.