We’re about bold ideas. Curious, ambitious, driven doers. Scalable and impactful solutions to real world problems.
The Wade Institute of Entrepreneurship is a leading centre for entrepreneurial training located at Ormond College. Established in 2015 thanks to a generous gift from entrepreneur Peter Wade, we deliver a range of immersive education programs, including The University of Melbourne’s Master of Entrepreneurship.
Develop a complete toolkit to build and grow ideas, transferable to any industry.
Hands-on and fully-supported journey from inception to realisation.
Create a powerful lifelong network of collaborators, experts and investors.
Just some of the students who have been part of our community
Vet student to AgTech entrepreneur
Growing up on a farm in semi-rural Victoria reared Sarah’s strong passion for animal welfare. On the path to studying veterinary science, Sarah began to feel she could do more good helping the herd.
After getting a taste for entrepreneurship at our 3-day startup bootcamp, Sarah joined the first cohort of the University of Melbourne’s Master of Entrepreneurship in 2016. She met her cofounder and started Mimictec, developing robotics technology to revolutionise commercial poultry farming.
Today, Mimictec has raised over $450,000 in funding and has helped the lives of over 90,000 birds in trials across Victoria. Sarah has since re-joined Wade Institute as one of our Entrepreneurs in Residence.
Achievements
Small business owner to serial entrepreneur
Gemeh spent 15 years in West African refugee camps before migrating to Australia in 2005. While studying and working as a social worker, Gemeh saw many non-English speaking mothers struggling with unemployment. He found a solution and set up a business for them to work as childcare workers, looking after their children and others in their own homes. A year later, he knew it was time to take his enterprise skills to the next level.
Gemeh enrolled in the 2016 University of Melbourne’s Master of Entrepreneurship program. His year of developing a solid entrepreneurial toolkit of skills has led to many more ventures, across varying industries.
Achievements
Young go-getter to tech entrepreneur
Sarah was set to study Law when she decided to give our startup bootcamp a try. In three days she’d met her future cofounder and found a business idea she loved.
Having officially caught the startup bug, Sarah enrolled in the University of Melbourne’s Master of Entrepreneurship program in 2016. She continued working on that idea from startup bootcamp, and before long, m-Time was a growing concierge service for busy parents.
M-Time is still going strong today, with recurring customers, staff and impressive revenue. Sarah has since re-joined Wade Institute as one of our Entrepreneurs in Residence.
Achievements
Corporate crusader with a side hustle
By day, Claire is climbing the corporate ladder at one of Australia’s leading private banks. By night, she’s the entrepreneur behind eco-glitter lifestyle business, Space Vivian.
It all started in 2017, when Claire secured a position in our startup bootcamp through our partnership with Credit Suisse. She, along with a group of her colleagues, immersed themselves in our entrepreneurial practice and a fire was lit. After the bootcamp, she joined forces with a friend and took our learnings to start an environmentally-minded eCommerce business that didn’t compromise on personality!
With customers domestic and international, Claire has developed a healthy side hustle to complement her corporate 9 to 5.
“Wade’s startup bootcamp opened my eyes to whole new methods of thinking and problem solving. It’s rare to come across experiences like this one that push you outside your comfort zone and allow you to do real “big picture” thinking in a radically new environment.”
Behind the Wade Institute of Entrepreneurship is the very successful, but low-profile, entrepreneur and Ormond alumnus, Peter Wade.
Originally from Geelong, Peter knows first-hand the changes that are sweeping though the Australian economy. He has watched the decline of manufacturing and heavy industry in and around his hometown and how Geelong has reinvented itself several times to meet the challenges it has faced.
Peter observes, “We need to create jobs and opportunities to replace those being lost. Traditional manufacturing is disappearing. Even service jobs, whether they are in call centres or law and accounting firms, are going offshore. Technology is disrupting existing business from media firms to retailers. Even those who work for others will need to be more entrepreneurial and innovative to help create Australia’s future.”
“We are a smart nation but still too few of our great ideas are generating the future of our economy.”
Peter goes on to say, “I have been involved in supporting education for a while now and it has given me enormous faith in the extraordinary talent of young Australians.” He is keen to see budding entrepreneurs equipped with the skills they need to take that talent and use it to create value, opportunities and jobs for Australia’s future.
Programs
General Manager
As part of the Wade Institute Executive Georgia implements strategic development, builds relationships across the startup ecosystem and attracts a pipeline of entrepreneurial talent to undertake the Master of Entrepreneurship.
Georgia spent the better part of her twenties living all over the world. From six months in Argentina learning to speak Spanish to eight months in Laos running a tourism business.
During the same time she nurtured a love for philosophy which would later prepare her for the world of entrepreneurship – both disciples are rooted in complex ideas and abstract concepts that require keen critical thinking and analytical skills.
Having worked at the Centre for Ethical Leadership before she joined Wade, Georgia knew the clichéd concept of ‘big-bad-businesses’ was flawed “I saw how seriously senior leaders from some of Australia’s biggest companies took the ethical challenges they came across.
They had to balance their responsibility to shareholders, staff, and their customers, and they tried to do their best. I saw the real human faces behind these businesses and understood how important it was to have a strong sense of purpose”.
Now working with aspiring entrepreneurs, Georgia works hard to help them develop the same strong sense of why they want to create a startup and what impact their businesses will have on its staff, customers, and communities.
Contact Georgia – Gmcdonald@wadeinstitute.org.au
Vice Master
Di has a deep commitment to education. She is passionate about community engagement and the power of philanthropy in supporting learning environments that inspire students to fulfil their educational, social and personal potential.
Di has been intrinsically involved in the development and planning for the Wade Institute. Di’s close family members are entrepreneurs and she has a great understanding of what it takes to create a new enterprise.
Di holds a M.Ed. Leadership, B.Ed., Grad. Dip Communications (Public Relations).
Contact Di – Dbambra@ormond.unimelb.edu.au
Entrepreneur and Benefactor
Peter grew up in Geelong and comes from a very entrepreneurial family.
He Founded Travelbag travel agencies in 1979 after completing a Bachelor of Commerce at the University of Melbourne while at Ormond College. Travelbag grew to have 700 staff and 240,000 customers before he sold it in 2003.
Peter is passionate about the future of Australian businesses and the power of new enterprises to have a transformative impact on the global economy.
He has a continued involvement in tourism industry bodies and many businesses. Peter is a mentor to many young people starting on their business and career pathway.
Contact Peter – Enquiries@wadeinstitute.org.au
Associate Director, Marketing
Pamela uses stories and insights to help our online community along their entrepreneurial journey.
She’s an experienced marketer who uses digital and content marketing practices to build authentic brands with which customers actually want to engage.
Most recently, she worked at National Australia Bank, developing relationship marketing strategies for business customers.
Contact Pamela – Preddicoronell@ormond.unimelb.edu.au
Communications Associate
Madeline is an experienced Graphic Designer and social media specialist.
Madeline promotes Wade Institute and keeps our community updated with what our students and guest entrepreneurs are doing by using her keen photography and creative communication skills.
She holds a Bachelor of Fine Arts majoring in photo media, and studied Graphic Design at Shillington College.
Contact Madeline – mellerm@ormond.unimelb.edu.au
Program Manager
May is passionate about supporting others to achieve their entrepreneurial aspirations and as a natural connector she’s keen to bring together like-minded people.
She plays a pivotal role for the Master of Entrepreneurship, managing the end-to-end experience spanning across recruitment, student experience, alumni and the interactions with the broader community.
Her interest in entrepreneurship started at a young age having had exposure to family businesses, and after graduating from university she took the leap herself in running her own business. Since then she’s continued to apply this entrepreneurial mindset in various roles working in the education sector across marketing, student recruitment and management.
Contact May on mchai@wadeinstitute.org.au
Associate Director, Entrepreneurs
Marcus founded EIC Growth Pty Ltd to assist CEO’s and leaders implement and measure creativity, innovation and enterprising behaviours. He specialises in the growth for profit and not for profit organisations that operate in the turbulence of national and international market places. He has co-authored five handbooks, which are used by many of the 1500 organisations he has worked with as a pragmatic reference for their sustained growth.
Marcus has managed, led and owned organisations in the fields of textiles, scientific instrumentation, education, information technology, consumer software development and tourism. As Entrepreneur in Residence at RMIT University, he works with staff, students and alumni to refine and develop their ideas and business opportunities. He was awarded Australia’s Best Entrepreneurial Educator and also awarded for sustained excellence in collaboration between business and universities in Australia.
As a fellow at the Wade Institute of Entrepreneurship, Ormond College, University of Melbourne, Marcus leads our mentor program for students to help them make a lasting and significant impact by delivering sustainable social and economic dividends. Marcus has made, and continues to make, an extraordinary impact on the attitudes, self‐esteem, behaviour, life chances, values and outcomes of thousands of professionals and students in Australia, New Zealand, Singapore, Indonesia and Vietnam.
Associate Director, Startups
Jodie is the owner of Melbourne co-working space depo8, a community of creatives, startups and entrepreneurs. Over the past four years depo8 has been host to hundreds of people through events such as Startup Grind and The Entrepreneur Club, plus the many businesses that have shared a bit of their magic.
During this time, Jodie’s two-sided marketplace, Occasional Butler, was acquired by rival Airtasker.
Jodie is a mentor at the Wade Institute and also runs Innovation Bay Melbourne, a networking group for Entreprenuers and Angels Investors.
Prior to this Jodie spent nine years as the General Manager for leading Australian fashion designer Leona Edmiston, where she oversaw strong business growth. She was also an Account Manager for Ericsson Australia and NCR Corporation, in both Sydney and London.
Jodie has a Bachelor of Commerce (Marketing) from the University of Western Sydney and a Post Graduate Diploma of Finance from the Macquarie Graduate School of Management.
Digital Communications Associate
Laura is a communications all-rounder from a creative writing background. As a copywriter, creative and digital producer, Laura brings experience from a variety of organisations, agencies and projects, largely within the non-profit and social enterprise spaces. She sees storytelling as her way of contributing to positive impact in the world, and always has something creative on the go. Laura holds a Bachelor of Professional Communications majoring in film and public relations.
Communications Associate
Adam is a content strategist and marketing all-rounder with experience across marketing strategy, social media, copywriting and creative.
Coming from a creative agency background, Adam’s previous work includes global social media for Movember Foundation, copywriting for Kiehl’s, Snapchat strategies for Chobani yoghurt, and email marketing for Tourism Western Australia.
Adam holds a Bachelor of Arts and Bachelor of Marketing from Monash University and a Master of Management from the University of Melbourne.
Project Manager
Rachel is passionate about the transformational impact of education. She has extensive experience working in the education sector, most recently in graduate business and executive education at the Melbourne Business School and as Program and Engagement Manager for the Centre for Ethical Leadership.
Rachel has been involved with the Master of Entrepreneurship since its early days and is excited to now be a full-time member of the Wade team, helping to develop, support and deliver the next wave of entrepreneurship programs.
Rachel holds a BA (Hons) and Master of Arts (Research) in History from the University of Melbourne.
Contact Rachel at rjenzen@wadeinstitute.org.au
Founder, Who Gives A Crap
Simon Griffiths is a Melbourne social entrepreneur and co-founder of Who Gives A Crap toilet paper and Shebeen bar. Who Gives a Crap toilet paper donate 50% of their profits to WaterAid to build toilets and improve sanitation in the developing world and 100% of Shebeen’s profits go to organisations tackling poverty in the developing world.
Co-founder, Envato
Cyan Ta’eed is the founder and director of Envato, a leading marketplace and community for creative assets and creative people – having paid out more than $400 million of earnings to its global community of creatives.
Based in Melbourne, Cyan and her partner Collis bootstrapped the business form the ground up. Cyan worked on everything from company direction and product development to design, marketing, and social media, to hiring and management.
In 2015, she was recognized as Telstra Victorian Business Woman of the Year and Envato was recognized as one of the top 20 BRW Best Places to Work.
She’s also the founder of New Day Box and an advocate for diversity in tech.
Follow Cyan on Twitter (cyantaeed) and Instagram (cyan.taeed).
Executive, Mint.com
As Senior Vice President for Revenue and Business Development, Anton is one of the key people in the success of the personal finance website Mint – regarded as the fastest growing start up in the history of Silicon Valley.
Mint was launched in September 2007 and by November 2009, had 1.5 million users and was sold to Intuit for $200 million.
Originally hailing from New Zealand, Anton has spent over 20 years in Silicon Valley and is widely regarded as one of the Valley’s leading experts on go-to-market strategy for new companies.
Co-Founder, Lord of the Fries
Amanda Walker is Co Founder and Owner of Lord of the Fries, makers of Australia’s favourite fries with a side of vegetarian burgers and hot dogs. Amanda brings a wealth of hospitality and retail experience to her role as the Director of Staff and Operations, ensuring the smooth day to-day running of the stores and its systems while overseeing the Lord of the Fries staff and training programs.
Hailing from Toronto, Canada (and moonlighting as ‘The Lord’ herself), Amanda’s journey to co-founding Lord of the Fries with her husband has seen her travel the world. Starting out as a teacher in Canada, Mandy met Mark Koronczyk (Co-Founder) in Taiwan teaching English as a Second Language. With a shared passion for their favourite food, french fries, and creating food made with love, not animals, Lord of the Fries was born.
Lord of the Fries boasts a 100% vegetarian menu with kosher, gluten free, vegan and halal options. Prior to owning her own business, Amanda had little executive level experience but used her passion for the brand and its mission, a determination to succeed and a desire to bring good food to the people as her guide. Now, 10 years on, Amanda, has supported the growth of the business to nine stores strong across Melbourne and Sydney and enjoys the challenge of evolving and improving the business so that the staff, suppliers, franchisees and customers can all enjoy the benefits of doing great work and creating great food.
Founder, Carsales.com
Greg is the current Managing Director and CEO (and original founder) of Australia’s #1 automotive Internet site: carsales.com Ltd. carsales.com Ltd. is a top 100 ASX listed business with a market capitalisation of over $2.8bn with investments in Mexico, Brazil; Korea and South East Asia. It operates market leading websites in cars; bikes; boats; trucks and equipment to name a few.
Greg has been in the Auto industry for over 30 years and prior to joining carsales.com Ltd in an executive role, was Joint Managing Director of Pentana Solutions – a supplier of software and services to car dealerships. Greg’s background is software development and describes himself as having the perfect job combining his passion for cars and technology.
Greg was named the EY Australian Entrepreneur of the Year 2009 and has spoken on a number of panels at the World Entrepreneur of the Year event in Monte Carlo.
CEO, LaunchVic
Kate is the CEO of LaunchVIc. The Victorian Government’s $60m initiative to accelerate startups, drive new ideas and create jobs in Victoria. LaunchVic works in partnership with entrepreneurs, industry, business, the community and educational institutions to strengthen Victoria’s entrepreneurial and startup ecosystem.
Co-founder, Emma & Tom's
A successful chartered accountant with a fellowship of finance, Tom worked his way up through a diverse range of corporate advisory, investment banking and CFO roles in Australia and internationally. With a successful career road clearly mapped out, Tom made a decision in 2003 that would change not just his life, but the life of millions of Australian’s. When in 2003 Tom, along with his and childhood friend Emma Welsh, came together to combine their skills and passion for healthy living to tap into what they saw as an under-nourished wellbeing industry. From here their company, Emma & Tom’s, has moved from strength to strength, producing preservative free whole-fruit juices, smoothies and snack bars in over 5,000 retail outlets across Australia. Neither Tom or Emma have stopped there, and as part of their vision to see Emma & Tom’s as a leader in battling the nation’s obesity epidemic, the business also invest in a range of community health and support initiatives, such as The Unite Project, with plans to further increase this community involvement as the company expands and grows.
Founder, Beattie Wines
Georgia Beattie is an entrepreneur and a pioneer of the single-serve wine industry.
She has always had a passion for business and innovation with entrepreneurship being a major focus in her studies. Following her Degree in Entrepreneurship and Diploma in International Trade from Royal Melbourne Institute of Technology (RMIT), Georgia studied at Babson College in Boston, USA. Babson is ranked #1 in Entrepreneurship Internationally. While at University Georgia was awarded an Honouree Member of the Golden Key International Honour Society 2008 for receiving marks within the top 2% as well as having her work published in Marketing Core Concepts & Applications, 2nd Edition (John Wiley 2007).
Georgia founded Single Serve Packaging in 2010 after attending a festival and asking for a glass of wine only to be told it was too hard to serve at large functions. Single Serve specialises in prefilling wine in a shatterproof PET plastic wine glass for places where glass is dangerous or just inconvenient. Single Serve has two brands Lupé; the fun young wine brand and Beattie Wines. Lupé was recognised by BRW as ‘Top 10 Start-up 2012’. The company also contract packages for Treasury Wine Estate under the Rosemount and Secret Stone brands which you will find in Australian’s major stadiums such as the MCG. Single Serve now have offices in Melbourne, Tokyo, Seoul and Taipei and looking to expand into the US shortly.
Georgia has a strong philanthropic interest with involvements on the boards of a leading women’s health medical research institute The Prince Henry Institute as well as The RMIT New Enterprise Investment Scheme which funds start ups coming out of RMIT.
Partner, Blackbird Ventures
Nick is a Partner at Blackbird Ventures where he invests in Australian founders with global ambition.
He also runs Startmate, Australia’s premier startup accelerator.
Previously, he has worked on Product Strategy & Operations at Under Armour and Product Manager at MyFitnessPal, the world’s most popular health and fitness application.
In 2012, he co-founded Sessions, a health coaching company, which MyFitnessPal acquired in 2013. Sessions was backed by Collaborative Fund, Blackbird Ventures, SV Angel and Joshua Kushner. Sessions is a Rock Health company.
He also co-founded We Are Hunted, which was acquired by Twitter in 2012.
In 2010, he was a Product Manager at Boxee, helping to launch the Boxee Box.
He holds a Political Science and Law degrees from the University of Queensland. While studying, he worked as a journalist with News Ltd. His work has been published in Wired, Fast Company and Harvard Business Review.
Founder, Cupcake Central & CEO, League of Extraordinary Women
Sheryl Thai started her career in the IT&T industry. During the economic downturn her IT Consultant role was made redundant and as a result she sought out to achieve her dream of owning her own cupcake business and left the IT industry to do so. Starting modestly in September 2009, she started her online cupcake business and baked at home with little capital. The business started to flourish as name of “Cupcake Central” spread through word of mouth and orders starting flowing through.
As demand increased, the decision to open up her first cupcake store became imminent and as a joint venture with her business partner, Thin Neu, Cupcake Central’s first storefront in Hawthorn opened their doors in August 2010.
Over the last 5 years, Cupcake Central has grown to four stores around Melbourne with a fifth store scheduled to open in August 2016. With a social media following of over 70k people and strong customer base, Cupcake Central continues to grow slowly but steadily year on year. Sheryl has also won the Entrepreneur of the Year 2013 award by the Australian Startup Awards. She was also a finalist for the Telstra Business Women’s Award, entrepreneur category in 2016.
Since December 2015, Sheryl has taken onboard the role as CEO of the League of Extraordinary Women, an organisation she co-founded in 2011. The League has launched in 9 cities across Australia.
Partner, Corrs Chambers Westgarth
Phil is the firm’s information technology workgroup leader in Melbourne, having practised in information technology law for over twenty years. He has dual qualifications in law and computer science from the University of Melbourne. Phil has represented both government and corporate clients in their most significant IT and telecommunications transactions and represents clients such as Facebook, LinkedIn and Adobe in Australia. He also acts for a number of start ups and assists them in their international expansion. Phil is Australia’s representative on the International Technology Law Association, a past President of the Victorian Society for Computers and the Law and a lecturer in technology law at a number of tertiary institutions.
Head of Notable Media
As a CEO, senior executive, publisher and journalist, Amanda has been at the forefront of Australian business publishing for more than 25 years; in particular leading change through the constant stream of disruptive technologies that the media has faced in the 21st century.
Amanda has been the force behind the growth of media brands including BRW, the Fast 100, SmartInvestor, SmartCompany, Crikey, Startup Smart and Property Observer. She has also been a pioneer in Australia’s first multiplatform publications.
Her research into entrepreneurship and small business was recognized by RMIT where she is Adjunct Professor of Business, a position she has held for 14 years.
Amanda is currently head of Notable Media, a communications business for corporates and executives focused on developing communications and social media strategy and using content, digital platforms and social media to build communities, conversations and get business results. At its heart is the award winning Notable Women program, which upskills female executives with modern communication skills resulting in better performance, sales and promotions.
For the past two years, Amanda was head of social and digital media at ANZ where she was leading the bank’s content and social media strategy, delivering high quality content across the bank’s customer channels and taking the bank from silent to professional and strategically social. She was also associate editor of BlueNotes, ANZ’s ground breaking thought leadership publication launched in April this year.
Amanda is also a successful media entrepreneur, founding SmartCompany in 2006. She went onto launch five other media publications during the next six years building their brands out through social media. The business had 70 staff and $6 million revenue when she sold her stake in 2012 and returned to Fairfax as publisher of BRW and SmartInvestor to lead the migration from print to multiplatform.
“Digital media is changing the way people consume information, opening new channels for communication and engagement with stakeholders in brand new, better ways.”
Twitter.com/amanda_gome
Linkedin.com/in/amanda.gome
Wade Institute is an equal opportunity employer.
No positions currently available.
For general enquiries, contact us enquiries@wadeinstitute.org.au
